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The company's biggest hit came a few years later, in the form of a doll line based on Disney’s Hannah Montana TV show. With the addition of these lines, Play Along's sales grew to over $130 Million by the end of 2003.
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Some of the other product lines from Play Along included the relaunch of Cabbage Patch Kids, Care Bears, Puppy in My Pocket, Doodle Bear, plus licensed lines including Lord of the Rings action figures. The company's first product line was a range of Britney Spears dolls and toys modeled after the emerging pop star. Here, Foreman managed marketing, product development and sourcing. In 1999, Foreman and Emby both left Empire and co-founded Play Along Toys with an angel investment of $3M. At Empire, Foreman met Charlie Emby who was head of sales for the company and Foreman's future business partner. He joined Empire of Carolina in Florida as head of marketing and product development. That same year, Foreman left Galoob, as the company was negotiating its sale to Hasbro. The Spice Girls dolls became the most profitable toy line in Galoob's history at the time, with sales exceeding $125 Million in 1998. Powered by the global pop-music phenomenon of the girl group, the toy line became the first to oust Barbie as the best-selling fashion doll by units, in both 19. Foreman's major achievement at Galoob was identifying the opportunity and securing global rights to manufacture fashion dolls based on The Spice Girls, in cooperation with Simon Fuller, President of 19 Entertainment. As Senior Vice President, he was tasked with building a direct-import division, and managing the development of internally conceived product lines. In 1996, Foreman joined San Francisco-based Galoob Toys. The following year, Play By Play acquired its largest competitor, Ace Novelty. Play By Play went public in 1995 on the NASDAQ exchange under the symbol PBYP. In subsequent years, the company acquired licenses to make toys with Looney Tunes and Disney brands as well. These products were picked up by Walmart, the company's first traditional retail customer, expanding Play By Play's distribution from amusement channels into mass-market stores. In 1992, Foreman secured rights for the company to make stuffed toys using the Coca-Cola and Harley Davidson brand names.
Play By Play manufactured and distributed toys and novelties to the amusement and theme park industries. He served as the general manager of the company from 1990 to 1996. In 1990, Foreman co-founded Play By Play Toys in San Antonio, Texas, with Arturo Torres. In 1986, he became a sales rep for Fable Toys, which manufactured stuffed toys in its own factory in Brooklyn, New York. Foreman began his toy career in the amusement industry at the age of 18, while working at games on the boardwalk in Wildwood, New Jersey.
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